Ui Designer
Role
Usability testing
Cotribute
Year
2023
Google analysis Hotjar Figma Photoshop Illustrator
Tools Used
Forallsecure
Overview
💻Redesigned ForAllSecure’s webinar landing page and ad creatives to elevate campaign performance and position the brand as a thought leader in next-gen application security. Using in-depth analysis of heatmap data and user testing insights, I identified long text blocks, low-engagement zones, and underperforming CTAs. These insights informed key design changes—such as repositioning high-value content, simplifying navigation, and enhancing visual hierarchy—to reduce friction and increase engagement. The goal was to drive qualified webinar sign-ups, educate high-intent prospects, and support lead nurturing through a clean, high-performing design that delivered a cohesive experience across paid and organic channels.
Landing Page Design & Google Responsive Ads
Security software
Industries and Markets
🤯Challenge
The previous landing page lacked visual appeal and failed to capture attention effectively. It's did not accurately represent the brand identity and lacked user conversion. The hero image was unattractive, and clickable elements were non-functional. Many clickable areas were unresponsive, resulting in a poor user experience. The excessive amount of data and lengthy text made it overwhelming for visitors, leading to frustration for both the creative team and users.
🤔Pain points/ Problems
The initial step was to gather data from various sources like Google Analytics, Google Page speed Insights, and Hotjar. The goal was to establish baseline metrics and understand user behavior on the existing page. This involved assessing user frustration levels, analyzing page navigation patterns, and evaluating the clarity of calls to action.
Basic wireframe structure for the redesigned landing page:
🚀Solution
The redesigned version addresses the pain points by emphasizing the value propositions, incorporating an attractive hero section, providing a clear visual representation of the trial process, including a testimonial, and presenting key brand statistics.
🔥Based on heatmap data, I made the logo clickable on the new landing page design to cater to user interest. The Hero section is visually appealing, incorporating relevant imagery. A prominent call-to-action button encourages registrations.
The What/Where/When section specifies the event's date, time, and location. An Overview section provides essential webinar information. Three "Register Now" CTAs are strategically placed for easy access.
The Key Benefits section highlights advantages in bullet points or concise paragraphs. Speaker information is revised, emphasizing their background and removing irrelevant details. The redesigned landing page aims to engage users and drive registrations.
📈What I learn
Throughout this process, I have learned valuable skills and gained insights into the impact of design on conversion rates. Design goes beyond aesthetics; it involves presenting information effectively, addressing user pain points, and providing solutions. Higher conversion rates lead to increased leads and revenue, underscoring the importance of thoughtful design.