MINKY LI
Hello! you can call me Minky Li, based in sunny Los Angeles. I'm hard working and passionate with design.
What sets me apart? I WAS BORN TO BE A DESIGNER. Designing feels like an intrinsic part of who I am—it's my calling. I'm deeply passionate about the entire process, from ideation to execution, and nothing brings me more joy than witnessing how my designs positively affect users. I've come to realise that my innate creativity allows me to perceive things from unique angles, adding a distinctive flair to my work.
Experience
Freelance Graphic Designer & Web Designer
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Delivered digital graphics and marketing collateral for clients across retail, tech, and service industries.
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Designed logos, brand kits, social ads, and packaging — aligning client goals with strong visual storytelling.
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Built responsive websites and UI mockups using Figma, Unbounce, Squarespace, Webflow for modern, scalable digital experiences.
Presentation Associate (Visual Merchandising & Displays)
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Execute and enhance visual merchandising through planogram implementation and cross-merchandising displays.
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Deliver exceptional customer service. Build feature tables, seasonal signage, and endcaps to improve product storytelling and customer engagement.
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Support in-store campaigns by coordinating signage and layout refreshes aligned with brand goals.
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Collaborate with ops and inbound teams to maintain visual standards and stock integrity.
Web Design Specialist / Visual Designer
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Led visual design marketing material including landing pages, display ads, and social graphics.
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Conducted UX research and wireframing to improve interface clarity and site architecture.
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Collaborated with SEO and dev teams to launch conversion-optimized designs, increasing organic leads by 50%.
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Applied A/B testing and Google Analytics to continuously refine digital product performance.
Interior Designer / Event Planner
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Designed branded signage, displays, and layouts for corporate events, exhibitions, and trade shows.
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Developed 3D visual renderings and templates to guide event execution and visual consistency.
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Managed end-to-end production of event materials—starting from initial design through to final deliver by coordinating with vendors, printers, and internal teams to ensure timelines and quality standards were met.
Education
M.A. Interaction Design
B.S. Interior Architecture (U.S. equivalent)
Graphic Design Certificate
Continuing Education
Google Certificate
Google UX Design Professional Certificate (2023)
Udemy Certificate
Complete Web Design: from Figma to Webflow to Freelancing (2022)
The Ultimate Guide to Professional Event Planning Management (2022)
SKILLS
Figma
Adobe Illustrator
Adobe Photoshop
Wordpress,
WIX Editor X,
Webflow
Vray
Layout
Autocad
3Ds Max
Microsoft Office
AI Mid Jouney
Wireframing
UI Design
User Interface Design
Prototype Design
Micro Animation/ Gif
Graphic
Illustrator
Photo Retouch
Graphic
Illustrator
Packaging
Branding
Social Media Ad
Landing Page
Website
Presentation
User Experience Usability Design
UX Design
Persona
User Research
Competitive Analysis
A/B Testing
Basic Digital Marketing
AWARDS
2017
🏆Scholarship Competition for Interaction Design
Nuova Accademia di Belle Arti | | Milan, Italy
2017
🏆Arago Bag Campaign Design
Design Marathon Competition #2 Milan, Italy Clcik !
Nuova Accademia di Belle Arti | Milan, Italy //Second Prize
Our team achieved the second prize in the 48-hour Design Marathon. Our project focused on creating a captivating campaign to promote the utilization of Cisco smart boards in museums. The campaign aimed to enhance the visitor experience and leverage the advanced features of the smart boards to engage and educate museum visitors.
2014
🏆Homepro Champion 8
Interior and concept designBangkok Thailand Clcik !
Bangkok,Thailand // Winner
2014
🏆 Idea Challenge by TrueMoney
Visa card graphic Design
Bangkok, Thailand // 10 Finalist
Casaviva Magazine Thailand 2013
VC Fabric Young Designers Contest
2017
🏆Smart Museum Cisco System Design
Design Marathon Competition #3 Clcik!
Nuova Accademia di Belle Arti | Milan, Italy //Second Prize
The team participated in the 48-hour Design Marathon, creating an Instagram campaign contest for Arago, a new brand of high-tech fashion bags catering to European working women. We are proud to have achieved the second prize in the competition.
🏆VC Fabric Young Designers Contest
Design Soft finishing for Condominium Clcik !
Bangkok, Thailand// Second Prize
Living etc Magazine 2014
Homepro Champion 8
