Home page serve a specific business purpose, such as attracting more users or increasing sales of a product. They are an effective means of promoting your product or service.

In this context, I created a fictional company called Eye Sine. Serenity is an e-commerce platform specializing in selling summer collection eyeglasses. 🕶️The aim of the design is to target the young generation, specifically millennials who love trendy fashion and enjoy putting their own unique stamp on what they wear, particularly in the realm of eyewear. The design will also be developed for social media, enabling the creation of ads and the utilization of social media influencers who have contributed to Target's latest eyewear product line.

👥 Understanding the Users

The target audience for the design is individuals aged between 18-30 who have a strong affinity for stylish and trendy eyewear. These individuals enjoy expressing their personal style and following the latest fashion trends in the eyewear industry.

💡 Conversion Goal

Encourage new visitors to click on the CTA and explore the eyewear collection, ultimately leading to a purchase.

Attractive Hero sections

Engaging and visually appealing sections that immediately capture the attention of visitors, showcasing the latest eyewear products and highlighting their trendy and fashionable appeal.

Clear Conversion Goal: The home page should focus on a single conversion goal, such as driving sales of the eyewear products. Every element on the page should support this goal, encouraging visitors to explore the product offerings and make a purchase.

Testimonials: Displaying testimonials from satisfied customers who have purchased and enjoyed the eyewear products, adding credibility and instilling confidence in potential buyers. Create life style and community.

Clear Call-to-Action (CTA): A prominent and compelling CTA that directs visitors to take action, such as "Shop Now" or "Explore the Collection," guiding them towards making a purchase or exploring further.

🚀What Ilearned

Designing this home page has provided me with an opportunity to consider the broader impact of my design decisions on the business and its conversion goals. It has allowed me to delve deeper into understanding how the visual elements, layout, and user experience can influence and drive the desired actions from visitors.