🧐Challenge

This retailer have no brand identility, Responsible for designing and creating the website from scratch , The vendors have alot of infoation but not sure what to organize and digest it.

🔍A/B testing

Create two option to test variations on a campaign and determine which performs better.

Compare the two options for the Ultrasound Breast Cancer Screening landing page for Eve wellness.

Option A:

• Headline: "Take control of your breast health in 4 easy steps."

• Bold big headline with center alignment.

• Discount section placed below the Hero section.

• "Book an appoinment"Big Call-to-Action (CTA) prominently displayed.

Option B:

• Headline: "Breast Health starts here, get screened today."

• Bold headline with bullet points.

• Calendar as the hero image.

• Left alignment for the text elements.

• "Schedule your screening today " (CTA) prominently displayed.

Try to conduct A/B testing by directing a portion of your traffic to each landing page option. Measure and compare metrics such as click-through rates, conversion rates, and bounce rates to determine which design performs better in achieving the campaign goals.

💡 Solution

Upgrow worked with the retailer to optimization the digital marketing and work on create Google campaign. As a designer, creating a landing page for the Google Ads campaign, an important step in optimizing digital marketing efforts. Landing pages are designed to capture the attention of visitors and encourage them to take a specific action to filling out a form for there first appoinment.

• Plan and design landing page.

• Imports data to tie offers to the right images and copy.

• Devlop the product in Unbounce.

• Tracking reports for Google Analytic. performance.