🧐Painpoint:

The existing ads and banners for BioRender are lacking in visual appeal and fail to attract user attention. They appear flat and do not effectively entice users to click on them. This poses a challenge as the primary objective of the ads is to generate user engagement and drive traffic to BioRender's platform.

💡Solution:

To address the painpoint, the solution is to revamp the ads and banners by incorporating visually engaging elements. By leveraging BioRender's extensive collection of icons and illustrations, the designs will be enhanced with vibrant colors and a creative layout. To ensure the effectiveness of the new designs, inspiration will be drawn from trending fashion designs and other visually captivating layouts. Additionally, A/B testing will be conducted with different headlines to identify the most compelling messaging for the ads.

💭Generate the idea to the design

To bridge the gap between the brand and design values, I will focus on creating ads and banners that are consistent with BioRender's core identity. By utilizing appropriate design elements, such as color schemes, typography, and imagery, I will ensure that the visual representation aligns with the desired brand perception

🔍A/B Testing

To achieve better results, we will conduct A/B testing on the ads. Different designs and headlines will be tested to gather data and insights. By comparing performance metrics such as click-through rates and conversions, we can identify the most effective variations. This data-driven approach will optimize the ads for increased engagement and better outcomes.

📈 Key Learnings:

Throughout this project, I have gained valuable insights as a UX/UI designer. Some of the key learnings include:

• Understanding the importance of visually appealing design in attracting user attention and encouraging engagement.

• Exploring alternative sources of inspiration beyond the immediate product domain to bring fresh and innovative ideas to the design process.

• Leveraging the power of icons and illustrations to enhance the visual impact of the ads and banners.

• Utilizing A/B testing to optimize the effectiveness of design elements, such as headlines, in driving user interaction.

• Developing an understanding of the unique design requirements within the scientific industry and adapting design principles accordingly.

• Overall, this project has allowed me to apply my UX/UI design skills, learn from the feedback and data collected through A/B testing, and contribute to improving the user experience for BioRender's ads and banners.